Saturday, January 20, 2018
Banner Top

PREPARING FOR AN INTERVIEW – TALKING TO THE MEDIA

  • Preparing for the interview
  • Plan your answers with key messages
  • Make sure to research your audience and their expectations beforehand
    Work with the communication officer to produce a summary or news release on your findings
  • Perform mock interviews with your best friend / Record your performance and use the results to improve it
  • Craft simple ways to convey your research (remember the grandma test)
  • Write down in plain language what you did, why it matters and its future implications
  • Think about what your results do not suggest— this will help you to avoid hyping your story
  • It is OK not knowing the answer. If you do not know, just say so.
  • Watch your body language and verbal tics
  • Prepare take-away messages by picking the points you want the reporter to walk away thinking about
  • Avoid acronyms, long sentences, and complex terms, and be enthusiastic
  • Repeat whenever possible the key messages
  • Use bridging techniques

SOME TIPS

  • Use metaphors, synonyms, analogies, comparisons
  • Provide context data (whether it is disease, how many people it affects, etc …)
  •  Do not abuse of the numbers, give it a dimension
  • If the confusion is propitious, clarify immediatel
  •  Leave a contact (that really works! …)
  •  Eventually images and graphics
Tags: , , , ,

0 Comments

Leave a Comment

FOLLOW US

GOOGLE PLUS

PINTEREST

FLICKR

INSTAGRAM

LINKEDIN

YOUTUBE

Sponsors

Advertisement

img advertisement

Scientific Partners

Social